Insights Seeking a deep and thorough understanding of consumer needs, joys, hassles and trends Using curiosity, keen intuition and sense-making to apply insights to business decisions Innovation Generating and optimizing new products that drive business growth Managing the innovation process Enabling people and teams to reach new insights-based solutions A boutique consulting firm Custom-designed programs, every time Creative and dynamic Nimble and flexible New product specialty Front End Idea/Product Development Commercialization We deliver fresh, purposeful new product/program ideas Programs that deliver enduring consumer/customer insights and realities Our philosophies, tools and techniques center on three pillars: We combine them to achieve different business purposes, focusing on what you need to achieve. Market Shape opportunities; connect them to your categories and products; create a market Consumer Expand into new consumer segments; introduce new benefits; create a stronger connection Category Protect category leadership; enter new-to-company/new-to-brand spaces; maximize new technologies and capabilities Brand Build and balance your pipeline; drive growth through non-product innovation; inform message platforms; extend product profiles Featured Project Stories Designing for Distinction Benefit-driven Pipeline Development View Project Story Stretching Without Breaking Brand Extension Research View Project Story Shaping Perceptions to Come Brand Refinement View Project Story
