Leap is a boutique insights and innovation consultancy with expertise and techniques all along the new project funnel.

Front End
Idea/Product Development
Commercialization

Our clients rely on us for custom-designed programs that deliver deep and enduring insights and/or fresh and purposeful new products.

Your challenge might be:

Market

Shape opportunities; connect them to your categories and products; create a market

Consumer

Expand into new consumer segments; introduce new benefits; create a stronger connection

Category 

Protect category leadership; enter new-to-company/new-to-brand spaces; maximize new technologies and capabilities

Brand 

Build and balance your pipeline; drive growth through non-product innovation; inform message platforms; extend product profiles

Innovation

Whether we’re conducting a multi-stage innovation journey, a team Ideation event or a series of Co-Creation sessions with consumers, we believe the strategic grounding is as important as the creative exploration.

We’re known to deliver purposeful ideas ...

  • With built-in consumer rationale

  • That are tied strongly to business goals

  • That meet requirements for manufacturing/technical feasibility

... by applying some or all of the following phases

4-diagram

Insights

We’re known for our custom research designs and nontraditional, qualitative, creative techniques and methods.

Our tools and our style engage and empower our consumer at a deeper level, revealing more relevant and authentic learning. We’re known for our instinct and intuition — our ability to synthesize findings, identifying those that are most revelational, moving and important.

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